Qazpatent has registered five brands from the Kyzylorda region

Regional brands – appellations of origin of goods (AOs) and geographical indications (GIs) - special objects of intellectual property that reflect the connection between the place of origin and the goods themselves.

Қазалы кәмпиттері (Kazaly candies), Қызылорда тұзы (Kyzylorda sol), Қазалы сабыны (Kazaly soap), Арал жантақ сабыны (Aral Zhantak soap), Түйе сүтінен жасалған Арал сабыны (Aral soap from camel milk) - have expanded the Kazakhstan list of geographical indications. There is no need to introduce Қазалы кәмпиттері (Kazaly candies) and Қызылорда тұзы (Kyzylorda sol) to the general public, these are domestic products known to every Kazakhstani since the times of the Soviet Union, the taste of childhood, a storehouse of organic products.

So, the first regional brand is Қазалы кәмпиттері (Kazaly candies).

Candies produced in the Kazaly region under the name "Kazaly" are of high quality and have a special taste. This is due to the fact that the additives added to these candies are from high-quality medicinal plants. One of the proofs of this is the mint Kazaly candies. Mint, a natural plant included in this candy, saved our ancestors from many diseases at a time when medicine was not as developed as it is today. It is an indispensable medicine for eliminating viral diseases. First of all, it cures the stomach, insomnia and abdominal pain. Daily consumption of candies for colds gives a healing effect, which is why the number of consumers who eat mint-flavored candies for colds is increasing day by day.

From the point of view of the development of the region and the export orientation of goods from the Kyzylorda region, it should be noted that Kazaly candies are popular not only in their homeland, but are also in great demand in China, more than 400 tons of candies are exported to the Celestial Empire (China). Candies are multiple winners of food exhibitions.

The policy of the Ministry of Justice of the Republic of Kazakhstan on promoting regional brands today leads to an increase in the activity of local executive bodies in the field of patenting means of individualization, as well as to an increase in consumer interest in regionally produced products - this indicates the feasibility of further development of regional brands. We invite district and regional akimats to work on identifying local traditional, unique goods that can generate consumer interest. Qazpatent, in turn, is ready to assist in providing legal protection for AOs and GI.

To date, 57 AOs and 11 GIs have been registered.