Today a webinar on "Regional brand as a means of promoting local products" was held for employees of local executive bodies.
The event was attended by representatives of the Entrepreneurship and Social Infrastructure Development Department of Almaty City Akimat, as well as representatives of the Entrepreneurship and Industrial and Innovative Development Department of East Kazakhstan Oblast Akimat.
During the webinar, Kazpatent experts presented information on the application and registration procedure for AOI in the Republic of Kazakhstan.
Following the webinar, the parties agreed to hold the next webinar directly with SMEs from these regions.
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The aim of the events is to familiarize SMEs with such an object of intellectual property as appellation of origin (AOI) and some aspects of the AOI registration procedure. AOI and GIs are means of promoting of local products, as well as in increasing the economic potential of a region and even of individual countries, developing the tourism industry, gastronomy tourism, which consequently has a beneficial effect on the economies of those countries as well.
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In addition to the geographical origin or place of origin of a product, the legal protection system of an AOI seeks to protect the quality of the product, its unique characteristics and the factors involved in its production.
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A new intellectual property object, Geographical Indication (GI), is currently being introduced into IP legislation. The draft law is under discussion in the Parliament.
