National Institute of Intellectual Property
The second regional brand is Қызылорда тұзы (Kyzylorda salt).
Since ancient times, mankind has known about the extraordinary property of salt to change the taste of food. Very quickly, salt gained popularity and became a necessary component of human food. It is the main supplier of the most important elements for the proper functioning of the body. Table or edible salt, which has the chemical formula "sodium chloride", is used as a food product and is of great importance for the life of humans and other creatures.
The extraction of Kyzylorda salt, registered as a geographical indication, is carried out by open-pit mining at the Arysskoye-2 deposit in the Syrdarya district of the Kyzylorda region. The rightholder, Altyn Orda LLP, pays close attention to the quality of the products provided to consumers. All products manufactured by the enterprise comply with international standards and environmental management systems, which confirms the high quality of the products. The products of Altyn Orda LLP plants have their advantages over other manufacturers. The salt is white and clean. The salt undergoes triple purification during processing. The taste of the salt is soft, the taste is not bitter. The taste is confirmed by the relevant examination. Excellent product quality, individual approach, strict adherence to the delivery schedule, high level of service, attractive cost of salt, reasonable price - these are the main distinguishing features of Kyzylorda salt.
The products and the enterprise itself have become winners of the awards: "Altyn Sapa", "The best enterprise producing goods for the population", "The best product of Kazakhstan" in the region among enterprises-exporters of domestic products. Kyzylorda salt is widely distributed not only in all regions of the country, but also exported to 7 countries: Russia, Belarus, Mongolia, Kyrgyzstan, Latvia, Lithuania, Estonia, Georgia. Today, the main partners of Altyn Orda LLP are: the largest retail chain in Kazakhstan "Magnum Cash-Carry", supermarket chains "Arzan", "Anvar", retail chains "Metro", "GraMaD", "TOIMART", as well as other well-known trading companies.
Obtaining legal protection for Kyzylorda salt as a geographical indication will become a new growth point for the enterprise in obtaining a more stable position in the market, and in the face of increasing competition will receive additional protective tools against counterfeiting.
