The number of applications to Qazpatent increased by 34% in the first half of the year

In the first half of 2024, the number of applications to the National Institute of Intellectual Property (Qazpatent) submitted by domestic entrepreneurs for registration of trademarks increased by 34% compared to the same period last year (I half of 2024 - 5607, I half of 2023 - 4183).

Most often, businesses applied for legal protection in the field of advertising and business management (ICGS class 35). Among the regions, the undisputed leader in the number of applications submitted is Almaty (38% of all applications were received from Almaty entrepreneurs). This is followed by Astana (24%), Almaty region (6%), Shymkent (5.4%), Karaganda region (4%).

The business community's understanding that everyone can obtain legal protection for a personal brand and use it to promote their goods and services is becoming more accessible.

In the first half of the year, the largest number of applications for trademarks came from the field of advertising and business management (44% of applications), apparatus and instruments (20.6%), clothing and footwear (18.7%), foodstuffs of plant origin as coffee, tea, cereals, flour products, etc. (13.8%), as well as household goods (12.7%).